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DPA Contest Rules |
DPA Contest
Categories |
DPA Entry Form |
Award Winners
DPA COMMUNICATIONS CONTEST: Divisions and Categories
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CONTEST QUESTIONS |
CONTEST ENTRIES |
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Direct all contest questions to: |
Send all contest entries to: |
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Annie Nefosky, DPA Contest Director
Ph:
302-750-0982
E-mail contact preferred
E-mail:
annienefosky@yahoo.com
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Vanessa Nesbit, DPA Contest Manager
964 Walnut
Shade Road
Dover, Delaware 19901-7753
E-mail: vnesbit@yahoo.com
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Postmark Deadline for all entries:
January 11, 2010
The annual DPA Communications Contest provides an
opportunity to compete in a broad range of categories.
For the 2010 contest, entries must have been published or broadcast between
Jan. 1, 2009, and Dec. 31, 2009, otherwise known as “the contest year.”
Click on any of the divisions or sub-divisions below for a
complete listing and description of categories and sub-categories in that
division.
DPA CONTEST DIVISIONS AND CATEGORIES
Print Media
Categories 1 through 17
(Paid or unpaid circulation)
General instructions: A tearsheet (full page or pages
containing the article, special page, etc.) must be submitted for entries
published in newspapers or other publications. Clearly mark the tearsheet by
highlighting or underlining the headline or title. Photocopies or print PDFs
of tearsheets are permitted when originals are not available, but they must
show publication name and date of issue printed on the page.
Note: A single story OR a package (story, sidebar(s)
and/or related information boxes) published on a single day constitutes one
article. Each article may be entered only once. A story entered as a single
feature, news story cannot also be entered in a multi-part category such as
series.
Sections, special editions and publications must be
submitted in their entirety. Sections and supplements should indicate
clearly that they are part of a larger publication.
1. News reporting
Submit ONE (1) article per entry. Judges will consider planning and general
organization of story, initiative in obtaining story, news writing,
readability and impact.
A. Non-daily newspaper
B. Daily newspaper
C. Publication/magazine/supplement for general or specialized
circulation, including internal
publications.
2. Continuing coverage or unfolding news
Open competition. Submit a maximum of SIX (6) articles representing the
course of the story.
The entry date is the date of the final article, which must be
on or before Dec. 31 of the contest year. A
one-page written statement noting general chronology of the unfolding news
and any special circumstances or events related to the topic MUST be
included with the entry.
Judges will consider the writer’s ability to stick with the story,
the handling of the subject, writing style, readability and thoroughness of
coverage (e.g., a trial underway with daily coverage, or surprising new
facts discovered at a later date on a story that is not a planned series).
3. Investigative reporting
Open competition. Entry should demonstrate entrant’s ability to provide
treatment of an issue that has an impact on the publication’s coverage area
but that has not received prior coverage or would not have been told without
the reporter’s diligence in uncovering or reporting of the subject. Submit a
maximum of SIX (6) articles representing the course of the story. The entry
date is the date of the final article, which must be
on or before Dec. 31 of the contest year. A one-page written
statement MUST accompany the entry. It should include the entrant’s role in
preparing the coverage, chronology of events, current status of issue
covered and any unusual circumstances or difficulties encountered in
preparation of the series. Judges will consider the initiative,
thoroughness of research, documentation, clarity of writing and/or
presentation and technical excellence.
4. Enterprise reporting
Open competition. Entry should demonstrate entrant’s ability to expand
on and add in-depth information to an issue that already has been reported
and had an impact on the publication’s coverage area. Submit a maximum of
SIX (6) articles representing the course of the story. The entry date is the
date of the final article, which must be on or before
Dec. 31 of the contest year. A one-page written statement MUST
accompany the entry. It should include the entrant’s role in preparing the
coverage, chronology of events, current status of issue covered and any
unusual circumstances or difficulties encountered in preparation of the
series. Judges will consider the initiative, thoroughness of
research, documentation, clarity of writing and/or presentation and
technical excellence.
5. Special series
Open competition. Submit a minimum of THREE (3), but not more than SIX (6)
developed articles. The articles must be numbered or must otherwise indicate
with an editor’s note, a consistent series title or a logo that the articles
were intended as a series, published either over time or in the same issue.
The entry date is the date of the final article, which must be
on or before Dec. 31 of the contest year. A
one-page written statement MUST accompany the entry. It should include the
entrant’s role in preparing the coverage, chronology of events, current
status of issue covered and any unusual circumstances or difficulties
encountered in preparation of the series. Judges will consider the
initiative, thoroughness of research, documentation, clarity of writing
and/or presentation and technical excellence.
6. Editorial/Opinion
Submit ONE (1) article per entry. DO NOT SUBMIT personal columns. This category is for
pieces that appear on editorial or op-ed pages. In addition to considering
local interest of the publication for the readers, judges will consider
clarity of style, sound reasoning and effort to influence readers’ opinions
in what the writer believes to be the right direction.
A. Non-daily newspaper
B. Daily newspaper
C. Publication/magazine/supplement for general or specialized
circulation, including internal
publications.
7. Feature story
Submit ONE (1) article per entry. DO NOT ENTER interview as feature (see Category
8, Personality Profile). Judges will consider interest and unusual
aspects of the feature material itself and/or the handling of it, writing
style, readability and thoroughness of coverage.
A. Non-daily newspaper
B. Daily newspaper
C. Publication/magazine/supplement for general or specialized
circulation, including internal
publications.
8. Personality profile
Open competition. Submit ONE (1) article per entry. A profile should
give a portrait of an
individual based on interviews with one or more persons. Judges will
consider how well the writer reveals the personality of the subject by
exploring the subject’s actions, background, motivation and character.
A. 500 words or fewer
B. More than 500 words
9. Special articles
Open competition. Submit TWO (2) articles on the same basic subject for
each sub-category. The two articles equal one entry and both should be
listed on the same entry form and placed in one envelope.Entrants may enter
one or all lettered sub-categories, but the two articles that make up an
entry must be on the topic of that sub-category. Example: sub-category O
(Sports), both articles may cover various sports topics; each may focus on a
particular sport, e.g., basketball; or each article may cover a different
sport – one on basketball and one on hunting, etc. Or, as in sub-category M
(Reviews), one article may be a review of a play, while another is a review
of a concert. Judges will consider the same criteria as for news or
feature stories and will include the author’s ability to write knowledgeably
on the subject.
A. Business
B. Agriculture, Agribusiness, Aquaculture
C. Arts and
entertainment
D. Physical health, fitness, mental health, self-help
E. Education
F. Science (technology, ecology, environment, energy, “green
issues”)
G. Food
H. Government or politics
I. History
J. Home (interior decoration, furniture, architecture, landscaping)
K. Fashion
L. Religion
M. Reviews (any subject, personal opinion must be expressed)
N. Social issues (family, minority affairs, welfare, women, the
elderly, consumerism)
O. Sports
P. Hobby or crafts
Q. Travel
R. Advertorials (writing done for special advertising supplements
or special sections)
S. Rotating Subject: Planet Earth
10. Columns
Open competition, with sub-categories by column type. Submit TWO (2)
columns. Columns should have a headline or logo that indicates it is a
regular feature of the publication, should entertain and/or educate and
should reveal author’s style. Judges will consider interest,
organization and ideas conveyed in the column as well as clarity,
readability, style and author’s ability to write knowledgeably on the
subject.
A. Humorous
B. General
C. Informational (how-to, Q&A, advice)
D. Specialized (essays, opinion, critique or review)
11. Single page or pages regularly edited by entrant –
Lifestyle or Entertainment
Specify frequency of page’s appearance and submit TWO (2) samples of the
same type or subject (i.e., two food pages, two youth pages, etc.).
Judges will consider the planning and general organization of the page,
the power of original editorial material, suitability and appeal of feature
material, informational value, editing and headline writing.
A. Non-daily newspaper
B. Daily newspaper
C. Publication/magazine/supplement for general or specialized
circulation, including internal
publications.
12. Single page or pages regularly edited by entrant –
other than Lifestyle or Entertainment
Submit TWO (2) samples. Judges will consider the planning and
general organization of the page, the power of original editorial material,
suitability and appeal of feature material, informational value, editing and
headline writing.
A. Non-daily newspaper
B. Daily newspaper
C. Publication/magazine/supplement for general or specialized
circulation, including internal
publications.
13. Section edited by entrant – frequent or regular
sections
Specify frequency of section or supplement and submit TWO (2) samples.
Regardless of frequency, newspaper supplements (such as Sunday magazines)
MUST be entered in the appropriate newspaper sub-category below, not in
magazine sub-category. If the section (e.g., Sunday magazine) is a
supplement to a daily newspaper, but published weekly or monthly, it still
belongs in the daily sub-category. The entry must specify the larger
publication in which the section appeared. Judges will consider
planning and general organization, the power of original editorial material,
suitability and appeal of feature material, informational value, editing and
headline writing, cohesiveness, and thoroughness of coverage.
A. Non-daily newspaper
B. Daily newspaper
C. Publication/magazine/supplement for general or specialized
circulation, including internal
publications.
14. Sections/supplements edited by entrant – infrequent
(one-time, annual, semi-annual, quarterly)
Submit ONE (1) sample. Regardless of frequency, newspaper supplements (such
as Sunday magazines) must be entered in the appropriate newspaper
sub-category. If the section (e.g., Sunday magazine) is a supplement to a
daily newspaper, but published weekly or monthly, it still belongs in the
daily sub-category. Entry must specify the larger publication in which the
section appeared. Judges will consider planning and general
organization, the power of original editorial material, suitability and
appeal of feature material, informational value, editing and headline
writing, cohesiveness, and thoroughness of coverage.
A. Non-daily newspaper
B. Daily newspaper
C. Publication/magazine/supplement for general or specialized
circulation, including internal
publications.
15. Publications regularly edited by entrant
Submit TWO (2) issues in their entirety. Note that there are categories
for public relations magazines and other types of publications in the Public
Relations division. Judges will consider writing, editing, design and
content.
A. Non-daily newspaper
B. Daily newspaper
C. Publication/magazine/supplement for general or specialized
circulation, including internal
publications.
D. Newsletters (not internal or public relations)
16. Page layout Submit TWO (2) examples of pages
regularly laid out by entrant. Entry may consist of front pages, youth
pages, editorial pages, sports pages, family pages or others, all of one
type or in combination. Judges will consider the overall layout and
design of the pages, typefaces, use of photographs and arrangements of the
various elements to appeal to readers.
A. Non-daily
newspaper
B. Daily newspaper
C. Publication/magazine/supplement for general or specialized
circulation, including internal
publications.
17. Headlines, caption writing, original graphics and
editorial cartoons
Judges will consider appropriateness to story, originality and appeal
to the reader. Open competition. No sub-categories as to type of publication
or circulation.
A. Headline writing (submit FOUR (4) samples on marked tearsheets)
B. Caption writing (submit FOUR (4) samples on marked tearsheets)
C. Original graphics (submit TWO (2) samples on marked tearsheets)
D. Editorial cartoons (submit TWO (2) samples on marked tearsheets)
^Top
Photography Entries
General instructions: In all categories, a photo,
laser print or copy of original (no larger than 8" x 10") must be submitted.
For digital work, a CD or DVD may be submitted, but the entry also MUST
include a printed copy (laser copy is acceptable) for ease of judging. DO
NOT MOUNT PHOTOS. Prints, CDs and DVDs will not be returned. A tearsheet,
photocopy or print PDF of the entire printed page must be attached, but
judging is on the photo, not the reproduction. Except for
category 22 (Photographer-writer), text will not be considered. For prints
published in black and white, originals may be color or black and white.
18. Photography in non-daily newspaper
A. News photo
B. Feature photo
C. Sports photo
D. Advertising/advertorial photo
E. Photo essay (photographs in a layout that either have a
narrative quality or present
points of view on a single subject)
19. Photography in daily newspaper
A. News photo
B. Feature photo
C. Sports photo
D. Advertising/advertorial photo
E. Photo essay (photographs in a layout that either have a
narrative quality or present
points of view on a single subject)
20. Photography in printed publication other than
newspaper
A. News photo
B. Feature photo
C. Sports photo
D. Advertising/advertorial photo
E. Photo essay (photographs in a layout that either have a
narrative quality or present
points of view on a single subject)
21. Photography on the Web or electronic publishing
A printed copy (print, laser print, etc.) MUST be included in entry. In
addition, submit a CD or DVD with the digital photo as it appeared on the
Web or e-publishing site, including all supportive files to be able to view
the photo as it was “published” electronically. Care should be taken to
ensure the photo has not been electronically altered from the version
published. Entries should remain true to ethical standards followed by
professional photographers.
A. Single photo (news, feature or sports)
B. Photo gallery (news, feature or sports)
22. Photographer-writer
Judges will consider the quality of both the photos and the copy, the
relationship of one to the other, and the completeness of the package. Both
the photos and the copy must be the work of the entrant. Layout will not be
considered.
^Top
Radio/Television
Categories 23 through 31
General instructions: Audiocassette tapes, VHS
videotape cassettes, DVDs or CDs are required for submission of entries. In
instances where more than one person contributed to the report, and only the
person submitting the entry is an NFPW member, the entrant must have had an
equal or the major role in creating/delivering the broadcast. The tape, DVD
or CD, the case, the entry form and the envelope must be labeled with the
following information: name of entrant, number and letter of the
category/sub-category, length of cut.
Note: Digital podcasts should be entered in Category
35 under “Podcasts” in the Internet Communications Division.
23. On-the-scene spot report (news, features, sports)
Entry may be edited. Narratives or voice-overs are allowed only if they were
part of the original piece that aired. A one-page written statement
detailing circumstances surrounding coverage of story and entrant’s
participation MUST accompany the entry. Judges will consider
reporter’s ability to provide enterprising coverage of one unscheduled
event.
A. Radio
B. Television
24. Prepared report (news, investigative, feature or
sports)
Entry may be limited to a single report or may include excerpts from a
related series. A one-page written statement detailing circumstances
surrounding coverage of story and entrant’s participation MUST accompany the
entry. Judges will consider reporter’s ability to obtain a story with
impact, clarity of writing/production, and concise assembly.
A. Radio
B. Television
25. Special programming (documentary, public affairs or
editorial)
Entry may be a single report or editorial, or may be a series of stories on
the same subject. Entry may be edited, but narratives or voice-overs are
allowed only if they were part of the original piece that aired.
A one-page written statement MUST accompany the entry and should include a
synopsis of the subject matter, entrant’s role in preparation and how
entrant’s coverage addressed the community/market need, a summary of any
follow-up reports, and any unusual circumstances or difficulties encountered
in preparation of the original piece. In addition to considering entrant’s
ability to provide comprehensive and effective in-depth coverage of a
community problem or significant news event, judges will consider
creativity, clarity of writing and/or presentation, and technical
excellence.
A. Radio
B. Television
26. Special reporting series (Investigative or Enterprise
Reporting)
Submit coverage of a single subject reported in TWO (2) or more parts. Entry
should demonstrate entrant’s ability to provide treatment of an issue that
has impact on the station’s coverage area but has not received prior
coverage or would not have been told without the reporter’s enterprise in
uncovering it. A one-page written statement MUST accompany the entry and
should include entrant’s role in producing series, chronology of events,
effect of coverage on community, current status of issue covered, a summary
of any follow-up reports, and any unusual circumstances or difficulties
encountered in preparation of series. Narratives or voice-overs are allowed
only if they were part of the original piece that aired. Judges will
consider initiative, thoroughness of research, documentation of any
allegations, clarity of writing and/or presentation, and technical
excellence.
A. Radio
B. Television
27. “Personal column on the air” or critic’s review
Entry clearly must indicate the broadcaster’s viewpoint. No written
statement is required.
A. Radio
B. Television
28. Interview
Delete all commercial breaks, but no other editing may be done. No written
statement is required.
A. Radio
B. Television
29. Talk Show
Delete all commercial breaks, but no other editing may be done. No written
statement is required.
A. Radio
B. Television
30. Best newscast (commercial or non-commercial station)
Newscast must be under the overall supervision of the entrant. Delete all
commercial breaks, but no other editing may be done. Narratives or
voice-overs are allowed only if they were part of the original piece that
aired. No written statement is required. Judges will consider
excellence of news content and production values.
A. Radio
B. Television
31. Best presentation (anchor, sportscaster or play-by
play sports reporter)
Judges will consider anchor’s, sportscaster’s or reporter’s
presentation only (style of delivery, diction, authoritative presence and
credibility) — not content. No written statement is required.
A. Radio
B. Television
^Top
INTERNET COMMUNICATIONS
Categories 32 through 35
General instructions: See specific instructions under
each category. Questions about these entries should be directed to the
contest director. Digital photography is covered under the photography
entries. Every attempt should be made to enable the judge to view the
article or page under the form in which it was intended to be viewed. The
entry should reflect the material as it appeared
during the contest year.
Note: Work may not be entered in more than one
category in this division. However, a story may be entered in a writing
category and the Web site on which it’s posted also may be entered in the
editing or site-developing categories. It is not the intent to prevent a
writer and an editor from entering their individual work when the work of
both is published on the same Web site.
32. Writing for the Web and online newsletters
Submit hard copy printed from the Web AND a one-page statement defining
the goal of the project, the site’s purpose and target audience. If the
entry is still accessible to the public on the Web site, circle or write the
URL on the top of the printed copy. If not, entry must be accompanied by a
CD or DVD with the entry viewable via the original site (include all
appropriate files to enable the site to be viewed). Entries must have been
created for use in electronic form; material written for print publication
and reused on the Web is NOT eligible. Judges will consider clarity
of message, appropriateness to audience and adherence to principles of
Web-based communication.
A. Web content written for not-for-profit or educational
organization sites, ONE (1) example.
B. Web content written for corporate or for-profit organization
sites, ONE (1) example.
C. Web content written for hobby or special interest sites, ONE (1)
example.
D. News article written specifically for the Web, ONE (1) example.
E. Feature article written specifically for the Web, ONE (1)
example.
F. Commentary (columns, reviews, editorials) written specifically
for the Web, TWO (2)
examples.
G. Online newsletters, ONE (1) example
33. Web site edited by entrant
Open competition. Submit hard copy of home page with URL at the top so
the judge can go immediately to the site. Each entry MUST be accompanied by
a one-page written statement defining the site’s purpose and target
audience, frequency of update, role in editing page, number of visitors per
month, and any additional comments about maintenance of the site. Judges
will consider clarity of site, interaction options, design, relevance to
audience and adherence to principles of Web-based communication.
34. Web site development/creation
Submit hard copy of home page with URL at the top so the judge can go
immediately to the site. Each entry MUST be accompanied by a one-page
written statement defining the goal of the project, site’s purpose and
target audience, launch date of the site, evaluation of project, number of
visitors per month and any additional comments relevant to the development
or creation of the site. Entries must have been created for use in
electronic form. Material written for print publication and reused on the
Web is NOT eligible. Judges will consider adherence to purpose,
clarity of site, interaction options, design and adherence to principles of
Web-based communication.
A. Not-for-profit or educational organization sites
B. Corporate or for-profit organization sites
C. Professional Sites
35. Podcasts
Entries in this category MUST be original content and not repurposed. If
the material was on the air prior to being used in the podcast, it should be
entered in one of the radio categories instead. As podcast files tend to be
large, it is recommended that the entrant provide an MP3 audio file on a
disk formatted for universal use on all operating systems. Judges will
consider originality, creativity, content organization and effective
communication of message.
A. News
B. Editorial
C. Entertainment
D. Corporate issues
E. Advertisement
^Top
Advertising Entries
Print Media Advertising
Categories 36 through 39
General instructions: Submit tearsheet(s) of the ad
or campaign/series. For electronic ads, submit printouts, DVDs or CDs for
Web sites or e-newsletters in which this ad or campaign series appeared.
Each entry MUST be accompanied by a one-page statement including reason for
the ad or campaign, special strategies used, effectiveness in terms of
results and the role of the entrant in carrying out the project. Judges
will consider the originality of the selling idea or promotion,
adaptability and suitability of idea to the advertiser, appropriate choice
of medium, makeup and appearance, style and content of copy, and results.
36. Newspaper, trade paper, magazine, newsletter or Web
site – black/white print or
electronic display (single ad)
A. Retail product or service
B. Institutional or image
37. Newspaper, trade paper, magazine, newsletter or Web
site – color or spot color print or electronic display (single ad)
A. Retail product or service
B. Institutional or image
38. Newspaper, trade paper, magazine, newsletter or Web
site – print or electronic campaign or series built around one subject
(black/white, color or spot color)
Series may feature same product or service, or different products/services
for same advertiser. Series must be related by theme or design format.
A. Retail product or service.
B. Institutional or image.
39. Single-sheet poster / poster campaign / billboard /
banner (any size, black/white or color)
A. Single-sheet original poster. Submit poster OR send
photo/printout of entry (no larger than
8.5” x 11”) or DVD with jpg file no larger
than 3 megabytes.
B. Original poster campaign. Submit posters OR send photo/printout
of entry (no larger than
8.5” x 11”) or DVD with jpg file no larger
than 3 megabytes.
C. Billboard. Submit photo no larger than 8” x 10” of entry.
D. Banner. Submit photo no larger than 8” x 10” of entry.
Electronic Media Advertising
Categories 40 and 41
Submit audiotape cassettes or CDs for radio entries and VHS
videotape cassettes, CDs or DVDs for television entries. Each entry MUST be
accompanied by a brief statement including reason for the commercial or
campaign, special strategies used, effectiveness in terms of results, and
the role of the entrant in carrying out the project. Judges will consider
the originality of the selling idea or promotion, adaptability and
suitability of idea to the advertiser, creativity, clarity of writing and/or
presentation, production values, technical excellence and results.
40. Radio single commercial or campaign built around one
subject
41. Television single commercial or campaign built around
one subject.
^Top
Public
Relations / Promotion / Publicity
Communications programs and campaigns
Categories 42 through 46
General instructions: Each entry MUST be accompanied
by a one-page statement that includes the research or reason for the program
or campaign, audience, strategies used to reach this audience, theme (if
any), timetable, budget, and how program or campaign was evaluated. Entry
must have been under the overall supervision of the entrant, with role
defined in statement. In audiovisuals, for example, entrant must document
role to state whether it included scripting only, scripting and photography,
photography only, production, etc. Attach major supporting items including
brochures, press releases, speeches, videotape, audiotape, CD or DVD (limit
sample to FIVE (5) minutes). If displays are too large to include in a 9” x
12” envelope, send photo/printout of entry (no larger than 8.5” x 11”) or
DVD with jpg file no larger than 3 megabytes. Materials submitted in this
category also may be entered in categories 47-54. The program or campaign
must have been completed by Dec. 31 of the contest
year. Judges will consider clearly stated objectives, success
in meeting objectives and in relating to audience, effective use of media,
general impact of program, evaluation of effectiveness, and technical
quality.
42. Community or Institutional relations
Program or campaign designed to improve an organization's relationship with
key publics or a community.
43. Public service
Program or campaign for the public good.
44. Internal communications
Program or campaign designed to improve relations within an organization.
45. Marketing program or campaign for new or existing
service or product
46. Audiovisuals
Entry must be creatively directed, edited and executed by the entrant.
Submit appropriate format (i.e. slides, VHS videos or CDs with viewable
PowerPoint or similar presentation).
A. Still illustration or multi-image slides
B. Video productions
C. PowerPoint or similar presentation method
PR Printed Materials
Categories 47 through 54
This sub-division includes PR print materials and those
produced for CD-ROM, DVD and e-mail. Materials created for the Web should be
entered in Categories 32–35. Entry must be creatively directed, edited and
executed by the entrant. Submit ONE (1) sample. Each entry MUST be
accompanied by a one-page statement that includes description of entrant’s
role in carrying out project, general objectives, audience, theme (if any),
frequency, budget and how entry was evaluated. Judges will consider
clearly stated objectives, success in meeting objectives and in relating to
audience, effective use of media, general impact, and technical quality.
Note: The body of the publication determines the
color subcategory. For example, if the cover is 4-color but the body is 1-
to 3-color, it should be entered as 1- to 3-color.
47. Reports
A. External annual report
B. Internal annual report
C. General report
48. Magazine
A. One- to three-color
B. Four-color
49. Magapaper/tabloid
A. One- to three-color
B. Four-color
50. Newsletter
A. One- to three-color
B. Four-color
51. Brochure
A. One- to three-color
B. Four-color
52. Catalog
A. Retail or Manufacturing
B. Educational institutions
53. Direct mail marketing
54. Manuals and handbooks
^Top
Information for the Media
Categories 55 through 57
55. News or feature release – single release
Submit a copy of original release and clippings of ONE (1) to THREE (3)
published articles resulting from release, or reports of placement if used
by electronic media. Each entry MUST be accompanied by a one-page statement
that includes general objectives, audience targeted, theme (if any), media
contacted, timetable, budget, follow-up, evaluative measurement and results
statement. Judges will consider content and organization of copy,
effective communication of message, clearly stated objectives, success in
meeting objectives within the budget and in relating to audience, and
general impact.
A. News release
B. Feature release
56. News or feature releases – multiple releases
Submit TWO (2) news or feature releases dealing with the same topic or
campaign. Submit copies of original releases and clippings of ONE (1)
published article or reports of electronic placement, which resulted from
each release. Releases may have been rewritten by publication. Each entry
MUST be accompanied by a one-page statement that includes general
objectives, media contacted, audience targeted, theme (if any), timetable,
budget, follow-up, evaluative measurement and results statement. Judges
will consider content and organization of copy, effective communication
of message, clearly stated objectives, success in meeting objectives within
the budget and in relating to audience, and general impact.
57. Media kit — tools to gain media coverage
Submit TWO (2) to SIX (6) examples that make up a single media kit,
which may include, but not be limited to, tip sheets, expert lists, media
advisories and feature suggestion packets. In addition to the examples,
results must be documented with at least two clippings, or reports of
placement if used by electronic media resulting from the media kit. Each
entry MUST be accompanied by a one-page statement that includes objectives,
media contacted, audience targeted, theme (if any), timetable, budget,
follow-up, evaluative measurement and results statement. Judges will
consider success in meeting clearly stated objectives, in providing
appropriate materials to selected media to assist with task of effective
story telling about client, event, etc., and in getting desired coverage and
results.
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Speeches
Category 58
Entry must be a minimum of FOUR (4) pages, typewritten and
double-spaced. Each entry MUST be accompanied by a one-page statement that
includes the title of speech, title of speaker, type of speech (persuasive,
motivational, informative, etc.), description of audience (including name of
group and size), date, and goal of the speaker in reaching the audience. The
speech must have been delivered during the contest
year. Judges will consider effective interpretation of subject
matter, structure, appropriateness for audience and situation, writing for
deliverability, organization of messages, and credible conclusion.
COLLEGIATE
Categories 59 through 68
General instructions: Open to students in either a
two- or four-year program who are working on an undergraduate degree.
Tearsheets must be submitted for print categories. Entries may have been
published in either a campus or professional publication.
Radio and TV entries must be submitted on cassette, CD or
DVD and labeled the same as the entry form. For Web entries, submit files
suitable for viewing on a CD or DVD, plus a print version.
59. News writing
A. Newspaper, magazine or special supplement
B. Radio or TV
C. Web
60. Feature writing
A. Newspaper, magazine or special supplement
B. Radio or TV
C. Web
61. Sports
A. Newspaper, magazine or special supplement
B. Radio or TV
C. Web
62. Editorial
A. Newspaper, magazine or special supplement
B. Radio or TV
C. Web
63. Column
A. Newspaper, magazine or special supplement
B. Radio or TV
C. Web
64. Design
A. Newspaper, magazine or special supplement
B. Web
65. Graphics/illustrations
A. Newspaper, magazine or special supplement
B. Radio or TV
C. Web
66. Photography (single news, feature or sports photo –
tearsheet and print)
A. Newspaper, magazine or special supplement
B. Web
67. Advertising
A. Newspaper, magazine or special supplement
B. Radio or TV
C. Web
68. Public relations
A. Campaign for a non-profit or educational institution
B. Campaign for a company or for-profit business venture
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Achievement / Research
Categories 69 through 71
69. Individual achievement (print or broadcast)
Submit relative material but no more than TEN (10) pages or pieces,
including samples of the work itself, supportive materials relative to the
impact of the achievement AND a one-page written summary of the achievement.
This category includes work by a reporter, editor or news team that reflects
unusual creativity, unexcelled professionalism, courage under pressure,
effectiveness in presentation and that which "got something done," i.e.,
helped to get a law changed or introduced, focus on inadequate water supply
led to building of new reservoir, spurred an investigation of child
abuse/neglect, etc.
70. Faculty adviser of student publications
Submit one example of a newspaper, literary journal or yearbook, AND a
one-page statement about your role as adviser. The one-page statement also
should give information about the publication, such as circulation or
numbers printed, role of publication, brief background on the publication
and any special comments the adviser would like to make regarding the
publication.
71. Research (print, broadcast or public relations)
Research into historical, social or cultural topics related to media,
communications or information systems or theory should offer original
insights and analysis using comprehensive and balanced investigation of all
relevant primary and secondary sources, and should demonstrate a credible
hypothesis and conclusion.
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Books / Fiction / Verse
Categories 72 through 78
Books, novels, short stories and poems must have been
published during the contest year. A book
either must be a first edition or, if a later edition (not a reprint), must
not have been submitted previously in this competition. Entries in this
division are judged on the principles of writing for that category. In
general, entries are judged on quality of writing, organization of
thought, expression of ideas and originality.
Note: The year of publication (not the copyright
date) governs eligibility. If the year of the copyright date (issued when an
ISBN number is assigned) printed inside the book is not the year of
publication, please furnish documentation from the publisher verifying the
publication date.
72. Non-fiction, book
A. General
B. Essay or chapter(s) appearing in book not written by entrant.
Essay or chapter(s) judged on
fit with the overall theme of the book.
C. Biography and Autobiography
D. History
E. Cookbook
F. Humor
G. Instructional, including “how-to”
H. Religious or inspirational
I. Ghostwriting. A ghostwritten book MUST include both a one-page
written statement
describing the entrant’s role and certification
of the entrant’s role from the editor, publisher
or subject of the book.
73. Fiction, novel (full-length, 40,000 words and up)
74. Children’s books
A. Fiction
B. Non-fiction
75. Young adult books
A. Fiction
B. Non-fiction
76. Short story (single story or collection)
77. Creative verse, including single entries or a book or
chapbook of poetry
A. Single entries
B. Book or chapbook of poetry
78. Book edited by entrant including poetry books or
poetry magazines
Editor in this category MUST include a one-page written statement about role
in the project and the extent or type of editing done.
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